Thoughts from a graphic designer….



What is a font?

A font is the collection of characters.


What is a typeface?

The design for a set of characters.


A typeface is not font. A font is not a typeface.


Confused yet?


The term font is often used as a synonym for typefaces, which is not technically correct.For most people that are not in the design world, they only think of about fonts when choosing one in Microsoft Word. The two terms frequently cause some confusion to those unfamiliar with the difference.


Typeface = a type family’s design

Think of a typeface as a set of characters of the same design. A typeface is the ‘design’ of the design of the alphabet, the shape of the letters that make up the typestyle. Typefaces describe the overall look of the characters.


Font = one member of a type family

A font, on the other hand, is traditionally defined as a complete character set within a typeface, often of a particular size and style. Fonts are also specific computer files that contain all the characters and glyphs within a typeface.


A typeface is like a jukebox while font is the tunes inside.


ITC Bodoni

Goal Setting for Home, Life & Work

What impact can goal setting have on your business and your life this year?

A year ago we tasked our staff with not only setting business goals but also share something at our first staff meeting of the year that they’re shooting for in their personal life.  We followed the SMART formula:  SMARTgoals

The goals were varied – some focused on weight loss, financial success, household projects, getting your first place, and even making and honoring time commitments with family. The experience of sharing weekly updates on progress has been eye-opening.  To speak that goal out loud each week and be accountable to taking one step closer to that goal led many to accomplishing their mission.

For 2014 we introduced our “personal best boards.”  It’s a simple two-sided acrylic picture frame.  On the front are our business benchmarks and stretch goals.  On the back is visual representation of our individual goals – usually a collage of related or motivational pictures.

I’m so proud on the progress of our team!!! Just four months into the year many have accomplished their first goal and had to create a new goal for 2014.  We have a fitter, happier success focused staff.  They encourage and praise one another, and even look for opportunities to help them accomplish their personal goals.

“If you want to be happy, set a goal that commands your thoughts, liberates your energy and inspires your hopes.” –Andrew Carnegie

Experts will tell you to speak your goal out loud like a mantra.  Visualize yourself completing your goal and how you will feel.  Walking a mile begins with putting 1 foot in front of the other…

Reaching the goal is a combination of small but important steps.  Be honest with yourself.  Are your goals written down? Are they just dreams or do they have deadlines? What actions are you taking today to make this your best year yet?

Contributed by Heather Craaybeek.

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The History of the Chocolate Bunny… and other Easter Traditions


This is just one example of Easter ad’s from years past. You’ll find a lot more by clicking on this picture!

When spring arrives there is a lot to look forward to like warmer weather, brighter colors, beautiful flowers, and of course Easter!! One of the most celebrated holidays, Easter is among a favorite of many. It is observed here in the states and across the world.

An Article in Women’s Day Magazine called ‘Easter Traditions from Around the World’, shares that

“In some parts of Western Finland, people burn bonfires on Easter Sunday, a Nordic tradition stemming from the belief that the flames ward off witches who fly around on brooms between Good Friday and Easter Sunday. In Rome, Mass is celebrated on the evening of Holy Saturday, and on Easter Sunday, thousands of visitors congregate in St. Peter’s Square to await the Pope’s blessing from the church’s balcony, known as “Urbi et Orbi” (To the City and to the World).”

My favorite tradition is in France.

“Each year a giant omelet is served up in the town’s main square. The omelet uses more than 4,500 eggs and feeds up to 1,000 people. The story goes, when Napoleon and his army were traveling through the south of France, they stopped in a small town and ate omelets. Napoleon liked his so much that he ordered the townspeople to gather their eggs and make a giant omelet for his army the next day.”

Here in the States we have our own Easter traditions that we look forward to each year. For example, the Easter Bunny coming to everyone’s houses with Easter baskets, coloring eggs, hiding the eggs, and of course the chocolate bunny! The question is though how did we come up with these Easter traditions? Being of German heritage I was fascinated to find out that the Easter bunny originated among German Lutherans. It was used to judge the behavior of children during the Eastertide season much like Santa Claus at Christmas. If the children were good throughout the year the Easter bunny brings candy and colored eggs.

Wikipedia says that the “The custom of the Easter egg, however, originated in the early Christians of Mesopotamia, who stained eggs red in memory of the blood of Christ, shed at his crucifixion. The Christian Church officially adopted the custom, regarding the eggs as a symbol of the resurrection. Easter eggs are also a widely popular symbol of new life in Bulgaria, Poland, Romania, Russia, Ukraine, and other Central European countries.”


As for the delicious chocolate bunnies that children around the world receive in their Easter baskets… well those started during World War II. A Foodimentary article says that “the chocolate bunny can be searched back to the 19th century as a by-product of World War II coco rationing in Germany.” reports that, “Americans buy more than 60 million of these chocolate bunnies each year, which undoubtedly makes Easter one of the biggest candy-eating holidays.” Big holidays such as Easter, Thanksgiving and Christmas use the holiday to promote their product. Many large corporations such as Target, M&M’s and Subaru have used this holiday in their marketing campaigns.Easter

I hope you all get chocolate bunnies in your baskets and that you all get to celebrate your own traditions with family and friends! Have a very happy Easter everyone!


Contributed by Crista Kling.


Maintaining a Healthy Lifestyle While Working in an Office

r-HEALTHY-FOOD-large570I find that it can be difficult to stay in tip-top shape when you are glued to your desk for 8+ hours a day. When resources, especially time can be scarce, here are some simple tips to stay healthy:


1. Hydrate- Instead of grabbing another cup of coffee or caffeinated beverage why not grab a glass of water?


2. Sleep- The average person needs 8 hours of sleep to regenerate your mind and body.


3. Use Your Kitchen- Keep your fridge stocked with fresh foods and enjoy the fact that you can whip up a healthy and satisfying lunch.


4. Get Up and Move- Even if you can only get and enjoy the fresh air for only a short break (walk few laps around the office) your muscles thank you for it.


5. Set Boundaries- Overworking and not taking time for you can be detrimental to your health, your well-being and even your work performance. 


Good Luck!

Contributed by Caitlin Tuohy

March Madness in the Workplace


Teamwork is one of the most underrated skills in the business world. If you have a staff where everyone plays a specific role without jealousy or spite, your business is much more likely to be successful.

The importance of teamwork came to the front of my mind recently as I watched our hometown Dayton Flyers make a Cinderella run to Elite 8 in the NCAA Tournament. Dayton, an 11 seed from a mid-major conference, utilized excellent teamwork to upset more talented teams like Ohio State and Syracuse.

It was clear to me that everyone on that team had accepted his role in order to achieve amazing team goals. This can be easily translated to the business world.

If everyone from your administrative staff to your CEO have the same team goals in mind, your business is more likely to be a success. Selflessness is required to be a good team member. Do your job, no matter the level of the corporate ladder, and it will pay off tenfold.

T.E.A.M. = Together Each Achieves More

For a funny demonstration of teamwork, I encourage you to see the video below:

“How Do You Even Get Out of the Door In the Morning?”



“How do you even get out of the door in the morning?”

As I return from maternity leave for the fourth time in six years I hear that question, a lot. I asked myself that very question six years ago as I was coming back for the first time. I remember being very overwhelmed and frequently forgetting the things I needed for the day. Important things like my lunch or parts to my breast pump. I was lucky at that time because I had home childcare and I didn’t have to take my daughter anywhere.

Fast forward six years and now I have to get myself out the door along with three of the four kids. Fortunately I have gotten better at it. The only way I’ve been able to do that is by being super organized and having a plan.

A few things I have found helpful:

  • If you’re a nursing mom and going to be pumping at work, invest in a second set of flanges and extra bottles to keep at the office. And if you’re able to swing it, get a second pump. Not having to remember the equipment everyday makes it a lot easier to get everybody & everything out to the car.
  • Pack your lunch for the week. On Monday I bring stuff to make my breakfast & lunch for the entire week. Also bring some healthy snacks.
  • Keep an extra change of clothes and shoes in your car. You never know what may happen between the door & the office when kids are involved. It helps to know if someone has an accident and it involves your work clothes, you don’t have to go all the way back home to change.
  • Get everything ready for the kids the night before. We have a kid’s corner where coats, shoes and backpacks are kept. The backpacks are cleared out and refilled in the evening. The coats and shoes are kept together. Nothing runs you behind like searching for a missing shoe.
  • Have a list of everything you need for the day hanging on the door you exit. Do a final quick check before you head out the door.

There will be days where things don’t run smoothly. Someone will spill breakfast on their outfit; there will be a missing shoe or nap time animal. Accepting that things don’t always run smoothly makes it less of a tragedy when it does happen. Take a deep breath, and remind yourself it will get easier.

Contributed by Jodie Hook. 

Mirror Neurons, Glossophobia and A Thousand Paper Cuts


You are standing up on a stage bathed in the blue-white light of a spotlight. You know there is a crowd before you, but you can’t see past the very stage you stand on. Tremors buzz through your chest that turn your stomach into a hollow knot. The feeling works its way to your limbs as your heart begins to race and your mouth goes dry. You try not to breathe too hard, but surely they can see you practically panting up here. Your hands begin to tremble as you take hold of the microphone. You begin your speech, praying that this time your voice doesn’t shake.

Good grief – I’m stressed out just reading that. Glossophobia: the fear of public speaking. 74% of Americans in 2013 suffered from speech anxiety. Interestingly, the feelings we create for ourselves in public speech situations do not really change even when presented with a similar smaller-scale situation. I recently spoke with a friend who said she panics when speaking in front of a handful of her colleagues at regular meetings. It doesn’t matter if we’re standing up to give a presentation in front of 5 people or 500 – we still feel the glare of that spotlight.

I realize public speaking for most may be akin to death by a thousand paper cuts: slow and painful. You may never be a world champion Toastmaster, but you can still be an effective and engaging speaker. There are a few things I’ve learned over time that have helped me with addressing a room full of people: boost your confidence – talk yourself up before you begin. No one can do a better job than you right now. There is always someone in your audience who is a worse speaker than you are. Just strive to be better than them. Regardless if it’s true, the confidence you give yourself will make all the difference in your presentation.

Be mindful of your body. How we move says more than our words ever could. Video tape yourself – even just the first couple minutes of your speech. You’ll be critical of yourself, but be sure not to overdo it. Just identify the nervous habits that are distracting, and change them. We all have mirror neurons in our brain which help us to mirror how another person is feeling. If you are passionate about what you are talking about, even if I typically don’t care, at that moment I’m engaged and passionate with you. If you are nervous, I am just as uncomfortable as you are.

So the next time you sit down with a potential client, a roomful of co workers, or the whole world, sit up straight with your shoulders back, raise your chin and smile. You are a fabulous speaker, if only for the moment.

Contributed by Ashley Hudson.